Webmaster Tips On Web Design Software Web Site Traffic Building

Your goals and challenges as a Webmaster are extremely well met by Web design software Web site traffic building software tools.

Let us examine what your goals and challenges are when building, maintaining and in trying to build traffic to your client's Web site.

• Guarantee that visitors return your "Most Wanted Response" (MWR)

• Optimize your Web site such that Search Engines (SEs) always return your Web site on the SE's Page 1 when a visitor searches your keywords.

• Research on keywords.

• Boost your Web site's effectiveness from traffic statistics analysis

Guarantee that visitors return your "Most Wanted Response" (MWR)

Your "Most Wanted Response" (MWR) is the single most important goal of your Web site. If you do not set one, there is almost no point to your Web site taking up bandwidth.

Once your Web site visitor has reviewed your Web site, you do not want to leave her/him hanging. You want her/him to take some action. You want him/her to respond.

You have something that you most want your Web site visitor to do!

This visitor-must-do action is what is called the "Most Wanted Response" (MWR).

Guarantee that your Web site visitors return your "Most Wanted Response" (MWR) by using the best of the breed of the Web design software Web site traffic building software tools...

The "Site Build It!" (SBI!).

Click here to check for yourself - Site Build It! - the best of the breed of the Web design software Web site traffic building software tools

Optimize your Web site such that Search Engines (SEs) always return your Web site on the SE's Page 1 when a visitor searches your keywords

Your goal here has two complex challenges!

First, your challenge is to ensure that Search Engines (SEs) always return your Web site on the SE's Page 1 when a visitor searches your keywords.

Second, your challenge is to develop the least competitive keywords to enable you to overcome your first challenge.

Cutting edge Web site design software Web site traffic building software tools are crucial to help you in this goal and the two complex challenges.

Now let us analyze this goal and the two challenges.

Search Engines (SEs)

An example of SEs at work.

Suppose that your prospect is looking for a widget that will scratch her back and play Mozart. And further suppose that she is not aware that you happen to make a gizmo that does exactly that. Your prospect is going to head straight to her friendly SE and punch in...

"widget backscratcher Mozart".

This is how people who want to buy will find you, virtually 100% of the time!

What does this mean to you?

Your cyber-prospect is not looking for you. She is looking for a product or service with certain features and that will deliver certain benefits. It does not matter yet who is selling that product or service.

You say that you sell the best widget in the world?

Well, for now, that is totally irrelevant. Because if you do not show up in the top 20 - 30 listings delivered by a SE when your prospect looks for "widget", your Web site simply does not exist for that person. If people cannot find your products through SEs, the value of your Web site is a tiny fraction of what it could be.

People do not look for you. They look for products/services, product/service features and their benefits.

Search Engines deliver the very best traffic possible. Web site design software Web site traffic building software tools helps you to achieve this.

Why is this the best traffic possible?

1. Since they find you, they are new customers. After all, your existing customers do not need to find you again, so they do not arrive via SEs.

2. These visitors are targeted. They must be, since they use keywords that relate directly to your product/service. Web site design software Web site traffic building software tools help you to achieve this. The probability of a sale is directly related to how qualified the prospect is. SEs deliver prospects who have qualified themselves!

3. They are motivated and open to buy with much less resistance, since they found you. They hit your Web site feeling smart. They believe that they are about to find something of value.

4. Properly structured, SE traffic builds into a steady, long-term stream of visitors. It will form the foundation of your traffic.

   Use cutting edge Web site design software Web site traffic building software tools like Site Build It! to help you to properly structure the search engine traffic.

Keywords

Keywords are words or phrases that are used by Web surfers, when using Search Engines, to locate Web pages that contain relevant information. Basically, they are words or phrases that your average person would think of if they were looking for what you sell!

Use cutting edge Web site design software Web site traffic building software tools like Site Build It! to find and target the least competitive keywords for your Web site.

Your page has to be optimized to rank well in Search Engines for your keywords and keyword phrases. Web site design software Web site traffic building software tools help you to achieve this.

Search Engines Web Page Submission

Top search engine experts have a recommendation on the best way to ensure your pages stick in the submitted index. Their recommendation is to submit no more than one page per domain per engine in a single 24-hour period.

Web site design software Web site traffic building software tools come in very handy in overcoming this challenge!

Site Build It! does all this for you, submitting just right and in the priority order that you set. And, if those lazy spiders do not come, it re-submits, within acceptable engine tolerances, until they do come!

Check and Monitor your Presence in Search Engines

Another challenge is that you need to continually check and monitor your Web site's presence in search engines.

After you have submitted to an engine, you need to check to see if that search engine has indexed your site. Even after they have spidered it, you need to check at least monthly to make sure that your site has not been dropped. Any engine might drop you accidentally, or on purpose, if you have been trying to abuse it.

Yes, Web site design software Web site traffic building software tools help you to achieve this. And, the best of the breed Site Build It! does all this, extremely well!

Click here to check for yourself - Site Build It! - the best of the breed of the Web design software Web site traffic building software tools

Research on keywords

The challenge is to effectively research and generate keywords!

You have five ways to build a list of traffic-building keywords.

• Put on your prospect's shoes.

• Check out the competition.

• Get the Search Engines to help.

• Review your own log files if your Web site gets some traffic.

• Use cutting edge Web site design software Web site traffic building software tool like Site Build It! to find and target the least competitive keywords.

  Site Build It! Web site design software Web site traffic building software tool has a powerful yet simple keyword generator. Not only does Site Build It! automatically brainstorm a list of keywords for you, but it displays them according to supply, demand and profitability.

  Site Build It! will illustrate, in no uncertain terms, which keywords are the ones you need to focus upon. It will show you the most profitable keyword niches for your business.

  Keyword brainstorming is only one early part of building a traffic-generating Web site.

  Site Build It! is the only Web site design software Web site traffic building software tool that literally provides every tool you could ever need, all tied together into an integrated (i.e., the tools all talk to each other) system that works.

  Click here to check for yourself - Site Build It! - the best of the breed of the Web site traffic building software tools
  
  
  

  Boost your Web site's effectiveness from traffic statistics analysis

  Every time someone visits your Web site, information like IP Address, time and date of access, error messages, etc, are recorded into log files. These log files are stored in your Web site server.

  You use Web design software Web site traffic building software tools to analyze these log files and assemble data that you use to boost your Web site's effectiveness.

  One popular measure of Web page activity that is useless and misleading is the number of hits. A hit measures the different types of items that a Web server encounters on a page.

  For example, a page with seven graphics would generate eight hits, seven for the graphics and one for the page itself - an inflated number result. In this case, 8 hits represent a single page view by one person, not 8 page views by a single person, or a single page view by 8 people.

  So why do people use the term "hits" to measure Web page activity?

  Two reasons. Either they do not understand the term, or they understand it and use it because it sounds bigger!

  What sounds better, "150 unique visitors a day", or "1,500 hits a day"?

  Obviously, if you are trying to figure out how many people come to your site, the number of hits is not the way to do it!

  Great Web design software Web site traffic building software tools like Site Build It! generate the following useful and meaningful measures of Web page activity.

  • Page views - The term "page views" refers to the number of HTML pages served, no matter how many graphics or other things may be on the page. If a visitor surfs through ten pages of your site, ten page views will be generated.

  • Visits - A visit is a trip to your site by one individual in a "session".

    If a visitor comes to your site and hangs around for 20 minutes looking at various pages, a Web design software Web site hosting software tool generates a "visit". If she leaves, then comes back more than 30 minutes later, another visit is generated - even if she only stays for a second on the Home Page and then leaves.

    With the Web design software Web site hosting software tool reporting the number of visits per period, you calculate your Conversion Rate (CR) by using this simple formula.

    CR = the # of "Most Wanted Responses" you have received in that period divided by the # of visitors for this period.

    Great Web design software Web site hosting software tools report in periods of daily, weekly and monthly.

  • Requests for each page of the site - Great Web design software Web site hosting software tools will prepare a list of the most popular and least popular pages. This lets you see what visitors seem to like (or want) the most on your site.

  • Average number of HTML pages per visit - This figure shows how many pages the average visitor goes to before leaving. If your site has many pages that are targeted to this visitor and this figure is one or two pages, you know that your site sucks.

    Turn to Site Build It! to help you to soar this number!

  • Average time per visit (usually in seconds) - How much time the average visitor spends on the site.

  • Most common referring pages - Would you not like to know where visitors link from, in order to get to your site?

    This tells you who has links to your site and which Search Engines have listed you (very useful bit of information!).

  • Most Popular Pages - Great Web design software Web site hosting software tools deliver your page view statistics on a per page basis, with the page generating the most page views reported first.

    By understanding which pages are most popular, you can better understand the needs of your visitors. Use this information to get a strong feel for what your market wants, and more importantly, what it does not want.

  • Most popular entry pages - Here is where you find out which pages are dragging in the visitors from the Search Engines.

    A page counts as an entry page when it starts a visit. Correlate this with how people find you (referrers and keywords) and you have a wealth of insight on how your site is being discovered and what people want. Use this information to hone the ones doing well and rework the ones that are not.

    Your most popular entry pages are likely the ones scoring the best for your targeted keywords at the Search Engines. Great Web design software Web site traffic building software tools like Site Build It! tell you where you rank for your most important keywords to help you to focus on tweaking your best performing pages first.

    Analyze these high scoring pages and see what they have in common. Why do they rank well?

    Great Web design software Web site traffic building software tools report your Search Engine rankings. This helps you to find out what engine you seem best optimized. Then you ask yourself, what have you done on these high-ranking pages that you have not done on your other less popular pages?

  • Most popular exit pages - These are the pages from which people leave your site.

    Most people look upon high numbers for a given page as bad. However, not necessarily! To get a real idea of whether this is good or bad, you need to correlate this with other data. If a high entry page is also a high exit page, that is not really that surprising, is it?

    If a high exit page is also generating tons of links out to your "Most Wanted Response", that is not so bad either.

    If, however, you find your visitor is arriving only to leave immediately, you have to ask yourself...

    "Where in the chain am I losing them? How close are they to getting to my Most Wanted Response?".

    Analyze, fix and observe some more.

  • Keyword Search - Which keywords are people entering into the Search Engines to find you?

    Great Web design software Web site hosting software tools provide you with this information. This information is extremely important! Are there other more popular keywords on which you could focus your optimization efforts? Are the keywords you expect to do well meeting that expectation?

    Site Build It! helps you to answer these questions by providing you with a Search Engine Ranking Report, a Keyword Usage Report and a "Keywords Brainstorming" facility. You will see how every page ranks at every major engine for all of your keywords. And, your formula will be boiled down by its Analyze It! module.

    Spend some time carefully examining this information to turn your optimization efforts into a deadly marketing strategy!

  In addition to the above, great Web design software Web site traffic building software tools give you the following interesting information.

  Browsers used - This breaks down what type of browsers people tend to use.

  Most popular operating systems - What operating systems your visitors use.

  Most popular visitors' organizations - This will show you the percentage of com, net, org, etc. visitors.

  Most common countries - This reveals which countries visitors come from.

  The point of all this data collection and traffic analysis is for the great Web design software Web site hosting software tools to help you to see exactly what is working in the two bottom-line areas that matter the most...

  • How you spend your traffic-building time and money - what is working and what is not. Spend only on the techniques that bear fruit.

  • How you get your "Most Wanted Response" - gear your content more and more to what gets the click. Because that is what builds your "Most Wanted Response".

  If you would like to learn from case studies click here. (Opens in new window)
  
  

  Click here to check for yourself - Site Build It! - the best of the breed of the Web site traffic building software tools
  
  
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